MEET THE DESIGNER

The Visionary Behind Sheridonna Designs

Sheridonna Fiona Wilson, founder and designer of Sheridonna Designs, in a black-and-white editorial fashion portrait.

Designer, entrepreneur, educator, and creative visionary Sheridonna Fiona Wilson is the founder and creative force behind Sheridonna Designs, an independent fashion house rooted in individuality, intentional design, and the knowing that clothing can shape how a woman enters the world.

A Life Shaped
by Creativity

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THE JOURNEY

Born in Kingston, Jamaica, Sheridonna’s love for beauty, style, and creativity began early. From a young age, she was drawn to self-expression, artistry, and the power of transformation.

Her journey began in the beauty industry as a licensed cosmetologist, where she spent over 20 years helping clients look and feel their best. That experience deepened her understanding of confidence, personal style, and the impact of presentation.

Sheridonna Wilson on the runway during an early chapter of her creative journey in fashion.
Fashion designer Sheridonna Wilson wearing a structured white blazer and an original Sheridonna Designs printed ensemble.
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THE FOUNDATION

Where Creativity
Meets Craft

Sheridonna holds a BFA in Fashion Design from Syracuse University’s College of Visual and Performing Arts, with an Entrepreneurship minor through the Whitman School of Management. She also completed an AAS in Graphic Design from Bryant & Stratton College and is a licensed cosmetologist.

Her diverse background in fashion, beauty, design, and business shapes a unique, multidimensional approach to creativity and brand building.

Dress form icon representing fashion design and garment creation.
Dress form icon representing fashion design and garment creation.

Design, Garment
Development & Construction

FASHION DESIGN

Fashion, Beauty &
Visual Communication

CREATIVE DIRECTION

Growth chart icon representing entrepreneurship and business development.
Growth chart icon representing entrepreneurship and business development.

ENTREPRENEURSHIP

Building ideas into
purposeful brands

Design Begins
With the Women

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HER APPROACH

Sheridonna, design begins long before fabric is cut. It begins with understanding the woman who will wear the garment, her individuality, her proportions, her lifestyle, and the presence she desires to create.

Sheridonna Fiona Wilson quote: I don’t design simply to dress a woman. I design for how she wants to feel, how she wants to be seen, and how she chooses to enter the room.
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BEYOND THE ATELIER

Fashion.
Education.
Opportunity.

Sheridonna’s work extends beyond Sheridonna Designs through Unity Fashion Institute, where she teaches and develops emerging creatives, and Unity Fashion Institute Foundation Inc., which expands access to educational opportunities and resources.

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